だらず

DATA - 2020 - 03 - 01 〜 

BMI啓発のための蛇腹印刷メジャー。すぐに捨てられない工夫として、愛くるしいオリジナルキャラクターと、メジャーという道具としての機能を持たせた。
元はPRフライヤー企画だったものを同じ印刷物でもより効果的に訴求できないかと考案。

Daraz is an accordion-folding paper measure for a BMI promotion. The measure can measure the waist by wrapping around the belly. This project offered by a prefectural administration at first was to design a flyer in order to provide the citizen information about BMI. With the idea of accordion-folding, the flyer came to have its function as a measurement tool and the lovely original character so that it won’t be thrown away instantly after given.